For the businesses that really need to send out 1:1 very targeted messages to individuals, we provide personalized direct mail. What is unique about it is we can then track the users that come to the unique URL. This is called a PURL and the webpage is designed specifically for that user. If they happen to like seafood, we can show pictures of lobsters or if they happen to like beef, we can show them a web page specifically with beef or steaks.
To take this even further we can collect their e-mail and ask them to opt in to our e-mail list. We can also ask them to opt in to our Facebook Fan Page or follow us on Twitter.
For those who want more details and pricing on postcard marketing with PURL’s please visit Postcards-Rep. You can also call 941-477-3727.